You probably know by now that using Instagram Reels as a part of your social media strategy is pretty essential. Reels are probably the fastest way you can grow on Instagram, connect to your audience, educate them, AND be entertaining at the same time.
So… you may be asking yourself how do I actually create an Instagram Reel that actually attracts the audience you want?
First things first, you need to think about what your audience needs. Here are a few questions to get you started:
- What are they struggling with?
- What are their pain points?
- What do they want to acheive
- How can you help them do this?
You should be asking yourself these questions before you post a reel. If you don’t you could be attracting the wrong audience.
Let’s say you are a wedding photographer. Your ideal client is a young couple that is going to get married, so you decide you want to target that audience and make reels.
One day you decide to make a reel about how long the editing process takes you, more than likely you are going to attract an audience of photographers because they will be able to relate to you.
Instead, you would want to share how you help couples pose, your photography at weddings, how to prepare for a couples shoot, etc…
This will help you connect with that ideal audience because they can relate to your content, and they can become inspired by it and potentially even book your services.
Need even more ideas? Let’s break some down!
When you educate your audience, you are really just solving a problem for them or teaching something that they may or may not have already known. Some Ideas for this include:
- How to X
- 5 Ways
This will help build trust within your audience because it helps show your expertise and how you can help them receive their desired outcome. You should be doing this type the most!
Entertaining and allowing yourself to be silly will help your audience connect with you and like your personality, which again equals more trust. You can do this by doing a reel with an audio that is relatable to a pain point you may have or you could tell a story and how it relates to what you do now.
Everyone likes to be inspired because it gives them a reason to build that bigger business, try something new, and have more faith in themselves and their goals.
Providing inspiration can come in a few different ways:
- Case Studies
- Your personal story
This will help people see that this is possible for them too and at the same time see why you are so capable of it!